Real brands. Real growth.
Two Amazon engagements, from the initial challenge to the work completed and reported results. Brands are identified by category.
Breaking through a revenue plateau
A coordinated listing, content, and advertising overhaul helped a kitchenware brand move beyond roughly $150K in monthly revenue.
+87%
Monthly revenue growth
32% → 16%
ACoS
+51%
Relative conversion-rate lift
22% → 13%
TACoS
Before and after
Starting position compared with the end of six months.
Monthly revenue
Scale: $0 to $300K
ACoS
Scale: 0% to 50%
The challenge
Monthly revenue had plateaued at roughly $150K. The account needed a coordinated improvement in how shoppers found the products and how the listings converted that traffic. Increasing advertising spend alone would not address both problems.
Our approach
- Reviewed listing quality, campaign structure, and competitive positioning to identify priorities.
- Reworked listing copy and search terms, alongside A+ content and the brand storefront.
- Restructured campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Reviewed creative and campaign performance together to guide ongoing optimization.
What changed
Over six months, reported monthly revenue increased from approximately $150K to $281K, a rounded increase of 87%. ACoS fell from 32% to 16%, while TACoS fell from 22% to 13%. The reported conversion-rate improvement was 51% relative to the starting rate, not a 51-percentage-point increase.
What this engagement shows
Listing quality and advertising efficiency improved together. The reported results show higher revenue alongside a lower advertising cost ratio; they do not establish net profit.
More ad sales. A lower advertising cost ratio.
A supplement brand rebuilt its advertising structure to improve targeting and support more efficient growth.
+142%
Ad-attributed sales growth
41% → 19%
ACoS
Before and after
Starting position compared with the end of four months.
Ad sales index
Scale: 0 to 300; starting sales = 100
ACoS
Scale: 0% to 50%
The challenge
The brand wanted to scale advertising, but an ACoS of 41% made the cost of that growth a concern. The engagement focused on campaign structure, search-term coverage, and spend allocation.
Our approach
- Separated branded, generic, and competitor targeting to make performance easier to evaluate.
- Used search-term reports to expand keyword coverage and refine negative keywords.
- Expanded the campaign mix with Sponsored Brands and Sponsored Display.
- Combined bid management with regular human review to keep decisions tied to account performance.
What changed
Across the four-month engagement, reported ad-attributed sales increased by 142%, while ACoS declined from 41% to 19%. These are separate measures: the sales figure describes growth in ad-attributed revenue, while ACoS describes ad spend as a share of that revenue.
What this engagement shows
More efficient advertising can create room to scale. ACoS alone is not a measure of profitability, so the result should be considered alongside product margins and total account performance.
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